Kitchener-Waterloo/Guelph/London/Hamilton Radio & Media Forum

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May 9, 2018 4:28 PM  #1

Nielsen’s New Methodology

"To provide accurate coverage of the growing over-the-air penetration, Nielsen also folds in viewing data from more than 15,000 meters. Installed near TV sets, the boxes identify what is being watched by listening to the audio."

This is scary.  How would the boxes distinguish the groans they hear off the TV sets?  I hope they know I'm watching This Week with George Step-on-all-of-us Sunday mornings.

 I never believed the ratings system.  The CFL claimed the ratings for the grey cup went up in 2008 when TSN took over as broadcaster.  How can that be when 10% of the population can't receive TSN?



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