I figured Apple was up to something when they hired Zane Lowe.  

Second, it’s a radio station. It’s called Beats 1, has DJs in New York, LA, and London, and will be broadcasting to more than a hundred countries around the world. It’s anchored by Zane Lowe, the former BBC DJ that Apple hired earlier this year. Apple’s Jimmy Iovine, who announced the product on stage today, called it the first truly global radio station, and it will include music, interviews and more.