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Holy Cow! Some stations had their legs cut off!! If I'm reading the stats correctly, one station has lost almost 50% of it's 25 - 54 demo in less than a year. In this case it could be argued that the audience rejected the programming changes effected by the VP/GM and his toady PD. So who gets the boot? The no-talent hosts? Or the no- talent executives who hired them? Or both?
It is to weep what big broadcasting has done. Witness the once-mighty CFPL. (Not the station referenced above, btw)
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If these results are due to the new Online Radio Diaries, the lower ratings tell the truth - the previous 'inflated' ratings were always fake. It's ironic that since CBC RADIO airs no commercials, they won't lose money.
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Mary Tyler Moore always says 'the numbers are looking pretty good' while tapping his pencil on the desk the day after the ratings book comes out. I stopped listening to RB, so has he said that lately?
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Assuming you meant John Moore, and also assuming that's more or less a quote (oxymoron alert!) why would he say that? It means less than nothing to the listener. You know, the people we're trying to reach. It would evoke a "wtf"? and justifiably so. As in "wtf are 'numbers'"? Or more probably, "wtf is he talking about?"
SFX: car button being hit.
I'm like you though -- he's waaaaaaaayyyyyyy too precious for my taste.