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It's finally 30 degrees and I'm off. It's been 30 (only) once or twice this year where I live, but I haven't been off, so I went cruising today and I remembered another hot sticky day in Windsor when I first heard the "You" package by TM on WXYZ. There was odd way they sang "Detroit" at TOH (and every other city it seems to me.) I LOVED it. Still do. Not all of it. The "comin at ya 24. hours. a day" is drek, IMHO, but most of the rest.. wow.
Summertime. Top down. Radio. Jingles. It's why I got in the business. Even if the jingles at my first station were Pepper/Tanner! lol
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Side bar -- CKLW should have bought this package but didn't. I'm sure all the other Drake stations did.
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Agreed. A great jingle package can really draw listeners, as long as the music fits.
Too many stations have gone with the same old tired liners/Id's for too long.
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I loved this package, although I don't recall it lasting a long time on CHUM, which bought it for the Toronto market. Here's a sample of what made it so great.
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Thanks aflem. Another interesting version is for WFYR in Chicago. There are just a couple of cuts on Youtube, but take a look at the comments... the first one is amusing.